News Release

Dollarama Inc. files preliminary prospectus for initial public offering

/NOT FOR DISTRIBUTION IN THE UNITED STATES OR OVERUNITED STATES WIRE
    SERVICES/MONTREAL, Sept. 10 /CNW Telbec/ - Dollarama Inc. (the "Corporation")
announces that it has filed a preliminary prospectus with the securities
regulatory authorities in each of the provinces and territories of Canada in
connection with a proposed initial public offering of its common shares. A
copy of this preliminary prospectus will be available on SEDAR
(www.sedar.com).
    The offering is being made through a syndicate of underwriters led by RBC
Dominion Securities Inc., CIBC World Markets Inc. and Credit Suisse Securities
(Canada), Inc., and including Scotia Capital Inc., Barclays Capital Canada
Inc., National Bank Financial Inc., Desjardins Securities Inc., HSBC
Securities (Canada) Inc., Merrill Lynch Canada Inc. and Raymond James Ltd.
    This press release does not constitute an offer to sell or a solicitation
of an offer to buy any securities of the Corporation in any jurisdiction in
which such offer, solicitation of sale would be unlawful. These securities
have not been and will not be registered under the United States Securities
Act of 1933, as amended (the "U.S. Securities Act") or any U.S. state
securities laws and may not be offered or sold in the United States except in
compliance with the registration requirements of the U.S. Securities Act and
applicable U.S. state securities laws or pursuant to an exemption therefrom.
Any public offering of the securities in the United States may only be made by
means of a prospectus containing detailed information about the Corporation
and its management as well as financial statements.

    About Dollarama Inc.

    In 1992, the Dollarama business was founded by our CEO, Larry Rossy, a
third generation retailer. We are the leading dollar store operator in Canada
with 585 locations across the country. Our stores provide customers with
compelling value in convenient locations, including metropolitan areas,
mid-sized cities, and small towns. All stores are corporate-owned and provide
customers with a consistent shopping experience. Each store offers a broad
assortment of everyday consumer products, general merchandise and seasonal
items. Products are sold in individual or multiple units at select fixed price
points between $1.00 and $2.00, with the exception of select candy offered at
$0.65.



Press Contact
Lyla Radmanovich
514 845-8763
media@rppelican.ca